Our Services
Social Media Management
WANT to DOUBLE your monthly REVENUE? Advertise directly to the audience you want. We offer an array of Social Media Management options! Our 4 plans come with multiple perks and full scale management.
Want to Drive More Traffic To Your Business?
It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, we can create them! We will simply fill out your business’ information and post some engaging content to begin gaining followers. We will ask people relevant to your business to “like” and “share” your page to help build your profile. Social Media profiles need to be consistent updating to be successful. The right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.
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Increase Website Traffic With Social Media or More!
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Missing Out on Website Traffic with No Social Media
Save Money (Traditional vs. Digital)
Cost based on reach of 2,000 people
- DIrect Mail $900
- Magazine $500
- Newspaper $250
- Radio $150
- Social Media $75
- Search $50
However, as with anything in the realm of social media management, social media advertising can prove to be a lot more complicated than it sounds.
- Do you know what a Facebook pixel is?
- Do you know how to target your ads to people who have accessed specific content on your website?
- Do you know the right image dimensions for a Facebook ad and the best image-to-text ratio to ensure that your ads are approved?
If you don’t, you’re not alone. You can practically get an MBA in this stuff for the amount of time that it can take to learn everything you need to know.
That’s why, unless you have a significant amount of time to invest in getting it right, the best way to ensure that you’re getting ROI for your social media ad buy is to bring in a team who has the experience and expertise to do the job right. For a lot of brands, outsourcing social media ad management is the best option.
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Why Use Social Media?
Increased Brand Recognition
Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
Improved brand loyalty
According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands..
Higher Brand Authority
Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. Not to mention, if you can interact with major influencers on Twitter or other social networks, your visible authority and reach will skyrocket.
More Opportunities to Convert
Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
Improved Customer Insights
Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content. You can measure conversionsbased on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.
Higher conversion rates
Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
Increased Inbound Traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
Decreased Marketing Costs
According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.
Better Search Engine Rankings
SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
Richer Customer Experiences
Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
In Conclusion: Most Important.
These are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these points:
- Your Competition Is Already Involved. Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open.
- The Sooner You Start, the Sooner You Reap the Benefits. Social media is all about relationship building, and it tends to grow exponentially as your followers tell their friends, and their friends tell their friends, and so on. The sooner you start, the sooner you’ll be able to start growing that audience.
- Potential Losses Are Insignificant. Realistically, you don’t have anything to lose by getting involved in social media. The amount of time and money it takes to create your profiles and start posting is usually minimal, compared to other marketing channels. Just six hours a week or a few hundred dollars is all it takes to establish your presence.
Does My Business Need A Social Media Strategy?
Our answer is an emphatic YES. Investing in social media marketing without having a strategy is like buying a car and not knowing how to drive. It’s like trying to use a gas grill without a propane tank. It’s like putting a sweet new entertainment center in a house without electricity. We think you get our point.
Social media platforms are a tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, you’re only setting yourself up to waste time and money. And the truth is that social media strategy is a lot more complicated and involved than you probably think.
Starter Plan
Post reach of 25,000+ people per month.
3 social media channels (Facebook, Twitter and Instagram)
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- Account creation or improving existing accounts
- Create and post multiple stories on Facebook & Instagram
- Following and liking other relevant pages
- Monitoring comments and messages
- Sharing & posting to groups with relevant big user bases.
- Social media strategy – Also, most of the “strategy” aspect of social media carries over from client to client. For instance, the tactics we use for a B2B client in the business coaching space aren’t all that different from the tactics we use for a B2B client in the cloud computing space. In both cases, we focus on using Twitter as a PR tool to reach out to journalists who cover the space, interact with them, get on their radar and prime them for when we send an actual pitch.
Basic Plan
Post reach of 100,000+ people per month.
3 social media channels (Facebook, Twitter and Instagram)
Learn More
- Account creation or improving existing accounts
- Facebook Ad Manager with Ad Campaigns
- Create and post multiple stories on Facebook & Instagram
- Following and liking other relevant pages
- Monitoring comments and messages
- Sharing & posting to groups with relevant big user bases.
- Social media strategy – Also, most of the “strategy” aspect of social media carries over from client to client. For instance, the tactics we use for a B2B client in the business coaching space aren’t all that different from the tactics we use for a B2B client in the cloud computing space. In both cases, we focus on using Twitter as a PR tool to reach out to journalists who cover the space, interact with them, get on their radar and prime them for when we send an actual pitch
Platinum Plan
Post reach of 200,000+ people per month.
4 social media channels
Learn More
- Account creation or improving existing accounts
- Facebook Ad Manager with Ad Campaigns
- Create and post multiple stories on Facebook & Instagram
- Following and liking other relevant pages
- Monitoring comments and messages
- Sharing & posting to groups with relevant big user bases.
- Social media strategy – Also, most of the “strategy” aspect of social media carries over from client to client. For instance, the tactics we use for a B2B client in the business coaching space aren’t all that different from the tactics we use for a B2B client in the cloud computing space. In both cases, we focus on using Twitter as a PR tool to reach out to journalists who cover the space, interact with them, get on their radar and prime them for when we send an actual pitch.
Custom Plan
Need a custom plan to fit you budget. Let’s talk about what needs you have and what you want to accomplish. Every business is different and has different needs! Give us a call or email us today.